Dongguan Ronghui Screw Co., Ltd.

The Way to Success—My First Future
Speaking of his first future, Mr. He said:” It is really very hard to get it”
It was 1991 when Dongguan was still at theearly stage of industry development. At that time, Mr. He realized Dongguan geographical advantage and the regional advantages and then established Dongguan Ronghui Screw Co., Ltd. Although the factory was set up, what Romghui had to face were a pile of difficulties—market, products, clients, service…..They met all the difficulties as other enterprises in the same line would encounter.
Mr. He stuck to the philosophy of “survive with quality, develop with credibility” resolutely. He kept encouraging himself “Only with high quality can enterprises establish business with customers”.
Dependent on high quality and well-known credibility, Ronghui got some stable customers step by step. “These stable customers are my fist fortune” Mr. He said.

Development strategies (Ⅰ)--pursue advanced facilities and technology
With fund support, Ronghui stepped on the way of expansion. At that time, the fastener industry was developing very well and the competition was getting more and more fierce. How could Ronghui stand out in such fierce competition? Mr. He fell down to deep thinking.
Mr. He always analyzes competitors’ mode of production with a cool mind and believes that quality comes first in the fierce competition. “Our way of thinking is the most valuable. Only with a good mind can we make an achievement.” Mr. He commented.
Quality control is mainly dependent on facilities, technology and staff. Therefore, Ronghui started to introduce in advanced producing facilities and Taiwan’s moulds. Mr. He commented that fasteners were the comprehensive combination of a lot of advanced technology. For example, we should strictly stick to the measures starting from material selection if we want to make the products meet the standard; meanwhile, in order to improve work efficiency, precise modified facilities are needed; while advanced technology is the foundation for above-mentioned items. Ronghui is not only seeking for perfection in manufacture, but also have advantage in technology. Ronghui adopts advanced technology throughout the whole process making operation simpler.
Development Strategies (Ⅱ)-- Pay Attention to What the Customers Care
As what Mr. He said, customers are the focus of Ronghui. Ronghui can supply different fasteners according to customers’ request. Paying attention to what customers care, Ronghui will provide advanced technology, facilities and excellent service.
In the same time, Ronghui pay much attention to credibility.” Running an enterprise is just like being a man; credibility is the face of a man and the company image.” Mr. He thought. Strictly control product quality, effect the shipment on time, pay attention to what customers care and supply excellent pre-sales and after-sales service. Mr. He thinks that enterprises should follow these rules to maintain company credibility.
Ronghui endeavors to convey their spirits to customers and make them think of quality and credibility when they come to Ronghui.

Development Strategies (Ⅲ)--Work + Study = Life
Mr. He runs his business in four aspects. First, build up product concept in the market. Keep on researching the market, pay attention to the marker and the need of customers. According to the feedback from the market, manufacturing high-strength, high added-value products will become the main stream in fastener industry in the near future. Therefore, Ronghui will adjust product mix to meet the standard of high added-value products.
Secondly, adopt operation values. All the staff in Ronghui are cultivated to hold this value” Work + Study = Life”. Meanwhile, the company conveys the spirit of forever pursuit for credibility to its staff. Although they can not self-exam all the time, Ronghui people will ask themselves every day: Did I work hard today?
Thirdly, serve customers. Mr. He said:” There will be infinite work for enterprises if customers are treated as the God faithfully by the enterprises.” So Ronghui keeps making great efforts to provide excellent and comprehensive service for the customers.
Fourthly, seek sustainable development. Facing a lot of variables in the market, Ronghui makes a comprehensive plan to maintain the stable developing momentum.
Afterwards
“There is a long way in front of Ronghui”. Mr. He, as the guide of Ronghui, will surely meet a lot of difficulties. However, Mr. He believes that everything will get better and better if he can take everything easy and keep working hard. We also believe deeply that Ronghui together with his guide will have a bright future.