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  • 2008 INTERNATIONALE HARDWARE FAIR / PRACTICAL WORLD

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Date 2008-9-9To2008-9-9
Country UnKnown
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Deadline for register 2008-9-9
Summary:

Undoubtedly it is the world’s leading fair for tools, security, locks and fittings and Home Improvement / DIY. The event is characterized by its high international profile in terms of both exhibitors and visitors. It is staged every two years, in even numbered years. “Meet the NEW DIY mension” is the slogan of the 2008 INTERNATIONAL HARDWARE FAIR / PRACTICAL WORLD.
2008 INTERNATIONALE HARDWARE FAIR / PRACTICAL WORLD  
Arrive Germany
At 23:50 of March 6th, 2008, the press group of chinafastener.com begins the 12-hour voyage from Shanghai to Frankfurt, Germany by China Eastern Airlines. At local time 5:30 March 7th we arrive at the destination.
In the morning, we take a tour around Frankfurt. The city is not very big, but is quite clean, perfectly-thought-out. All the buildings are square, bright and clean. Churches can be found everywhere. The taxies are BENZ. This is our first impression.
Along the Main, one tributary of the Rhine, we get to Bonn by bus in the afternoon. Because of the housing shortage in Cologne, a large number of exhibitors have to live in the nearby cities. Bonn is one of them, and also is our temporary resting place for the following days. Bonn is quite famous. It is the capital city of West Germany before Unification and the place where Beethoven was born. However, the city only has fifty thousand persons. According to the guide, it is even smaller than a county in China. After the Unification, the East Germany capital city Berlin, now the largest city in Germany, is set as the capital city. So, Bonn’s political atmosphere has been gradually faded away and the tourism has become one of the major advantages.
At night, we stay in a four-star hotel in Bonn. The hotel is much smaller than our expectations but it is quiet. Then a small city fall into sleep.

Preparation
We proceed in Bonn to the location of the exhibition in Cologne at 8:30am, Germany local time March 8th, 2008. Today is the first day of preparation for 2008 International Hardware Fair / Practical World.
Due to time difference, Most of Chinese exhibitors get up at early at5:00am and enjoy the traditional German breakfast “Coffee or Tea”. We are bound for the exhibition hall after breakfast.
After more than half an hour's trip, we arrive at Koelnmessse (Hall 6), the hall for Chinese exhibitors. We feel a deep urge to find and decorate our booths.

The booths of Mainland China exhibitors are very sample, with some advertising pictures and samples. It is a headache for us to plaster the advertising pictures as we can not dirty the clapboards when pluck the pictures down after the show; otherwise we have to pay for it. As a result, we have to use unique adhesive plaster.At last, we make it.
Mostly, two Chinese exhibitors share a 12 square meters booth, as the booths are in short supply every year. Some exhibitors from Mainland China will also follow Taiwan exhibition group. Most of Taiwan exhibitors are fastener manufacturers, while the products of Mainland China exhibitors are of wider varieties.
The preparation of the fair was completed in two hours.

The Fair
On March 9th, 2008---the first day of the fair, all the exhibitors come to koelnmesse before 9:00 to prepare for the arrival of visitors.
About 100 exhibitors from mainland China attend the fair. Under the bad environment of on-going anti-dumping case and price-rise of materials, most of the companies are still passionate for promotion and publicity. Many of them come from Jiangsu, Zhejiang, Shanghai.
There are about 50 exhibitors from Taiwan, most of which have rich experience in attending fastener exhibitions. They are organized by two agencies, Fastener World Inc and Kaigo. Nearly all the exhibitors following Fastener World Inc are the fastener manufacturers.

The booths of Taiwan exhibitors are all beautifully decorated, most of which are to display the image and products. It’s obvious that they are experienced and deliberate in attending shows. While the enterprises from mainland China put emphasis on the promotion of products so the layout of the booth is relatively simple.
It’s the first day of the fair, but not as good as expected, what’s more it’s Sunday when Europeans usually rest at home. So there are not so many visitors, most of the time, the exhibitors communicate with each other. But some visitors from other countries also take part in the show. In the afternoon there is a slightly rise of visitors.

In the booth of www.chinafastener.com, we communicate with fastener manufacturers, distributors and buyers from different countries. They are all very interested in our magazine ChinaFastener. Although the magazine is a little bit of weight, all the visitors pack it in the bag and expect to receive the next issues.
Fastener industry is not big, but to the visitors, they will feel very inspired and happy when they find a Website or a magazine concentrating on this industry.
Taking the magazine as a carrier, www.chinafastener.com bears the heavy responsibility of promotion Chinese fasteners enterprises and connecting the world market. We can not do nothing but continue to work hard and accomplish our mission.
 
 

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