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Building National Brand and Establishing First-class Enterprise

By Ella , 2008-05-19 12:00:00

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Profile: Founded in October, 2005, Zhejiang Aozhan Industrial Co., Ltd as an integrated manufactory involves in producing, procession and selling stainless fasteners. Aozhan covers 78,000squ presently and the total area will be 200,000sqm. Its registered capital is 60 million Yuan, and the gross investment is 500 million Yuan. The corporation located in the famous tour resort Xiaoshan district Hangzhou city. With super geography and convenient transportation, it is next to Hangzhou International Airport and only 8 kilometers far from Huhangyong, Hangjinqu freeway.
 

Strictly following the ISO, GB, DIN, JIS, ANSI/ASME Quality Assurance System, Aozhan adopts domestic and intenational high-quality SUS304, SUS316 top grade material. Our products include hex head cap screws and bolts, round head sq. neck bolts, nuts, hexagon socket cap screws, machine screws, tapping screws, rivets and pins, threaded rods and studs, washers and rings, and wires. The total producing ability is about 42000 ton every year.
 
Zhejiang Aozhan Industrial Co., Ltd (hereinafter refers to Aozhan) became famous shortly after it was established. It is said that Aozhan settles in Dangwan town, Hangzhou, which is the largest program of investment promotion in the history of that town. The local government has built a four lanes highway straight to the company to welcome the Aozhan. Today, let us visit Aozhan together.
 
“Welcome to Hangzhou. Please contact us after getting off and see you at KFC.” We received warmly welcome message from Mr. Chenjie upon we got off the plane. Mr. Chen arrived at the airport to receive us since he is very near to the airport. Because it is the harvest season of rape, what reveals before us is the scene of harvest on both besides of the highway, which seems rather joyful.
 
Judging from his earnest attitude when he was writing a motto for our Industrial Directory of China fastener one month earlier, Mr. Zhou must be a very serious man. However Mr. Zhou seems very amiable and agreeable which makes us overjoyed and the later conversation rather pleasant.
 
Devotion to the Industry
 

Mr. Zhou has been engaged in fastener industry ever since 1980s. Influenced by his relatives who are
involved in fastener industry, Mr. Zhou fell deeply in love with fastener industry. The word “fastener” is rather vivid and proper which fasten people in this industry and makes them deeply devoted to it.
 
“Stainless steel fastener is more suitable to us, and we almost regard m stainless steel fastener manufacture as our own forever business.”
 
“All stockholders in our company come from fastener industries, with rich experience. Each of them loves what he or she does. As to network promotion, there are many experts in www.luosi.com, while speaking of manufacturing screw, it should mention Aozhan.
 
It is much easier for Mr. Zhou to run the company as he is so familiar with fastener industry. “As long as you can guarantee the quality of the product, you will never lose money”. “We must standardize the production. It simply means we should make a steady and sustainable industry. As a result, it is easy to maintain the development of this industry and there are very few people to shift to other industries.”
 
Enterprise’s Strategic Management shall Coordinate with International Environment
 
Strategic Management requires coordination between strategy and environment, institution structure and enterprise management. In the past 20 years, many excellent enterprises among state-own enterprise emerge in China, however many private enterprises face a lot of difficulties in management when expanding.
 
“Create national brand and adopt the international practices” is the principle of Aozhan’s management strategy. Mr. Zhou express following goals with confidence:
 
Make good prevention, take well precautions
 
Mr. Zhou told us the market of stainless steel changes rather rapidly recently and the price of raw material rise greatly which are influenced by the increase of the price of nickel in international market. The company increases stock greatly, while the profit margin of each ton falls correspondingly. Thus the company must make good prevention and know the changes of future market.
 
No matter for domestic order or oversea order, one of the best methods to prevent risk is to shorten the quotation period. At present, the quotation period has been shortened to one week.
 
Complete product specifications and developing towards diversification
 
The product includes inner hexagon screw, outer hexagon screw, carriage bolt, dish screw, dish nut, hexagon nut, washer, tapping screw, threaded strip, threaded rod, non-standard special fastener and stainless steel. The product is broadly applied to industries of chemistry, petroleum, medicine, ship, subway, mechanical, variable pressure communication, solar energy, appliance, device and furniture. The product is strictly according to the standard such as GB, DIN, ISO, JIS and ANSI/ASME.
 
Swift in action and resolute in decision
 
High efficiency is the characteristics of staffs in Aozhan. When they determine to do something, they will act rapidly. In the exhibition of Ningbo in May 2007, it only took 10 minutes for Huang Chengan, Chairman of the board, to buy the equipment of a certain brand with 200,000 Yuan.
 
Strengthening the brand and emphasizing publicity
 
What is the competition edge of fastener in China? The answer lies in band. It is apparent that in the global purchasing process, fastener market does not compete by price edge.
 
Brand can not be created easily in short time. It is created by efficient, all round publicity, such as exhibition (China Export Commodities Fair, PTC, and Practical World), network promotion (China Fastener), publicity (the Second Cover of Fastener Industry in Chinese Region), and outdoor advertisement. Besides, the product shall be displayed all kinds of activities to transmit Olympic spirit when obtaining more information.
 
Building Industry Brand to Become the Leader in Stainless Steel Fastener Industry
 
Self-confidence, self-renewal and self-esteem of staffs are the spirits of Aozhan.. With this spirit, staffs in Aozhan hold high the banner of “swifter, higher, and stronger” to promote the progress of fastener industry in China.

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