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Internet Promotes Baosteel’s Performance

By CFM , 2015-08-26 11:58:33

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In the evening of August 24, Baosteel published its semi-annual report. It was mentioned that in the first half of 2015, the sales revenue of Baosteel reached to 80.77 Billion CNY, 17.24% decreased comparing with the same period in last year. Net profit reached to 3.17 Billions, 0.65% increased comparing with the corresponding period. The profit per share was 0.19 CNY.

But in the same period, the macro-economic environment was less positive. The demand of steel in China has reached to the peak area with a declining demand from the downstream enterprises. The homogeneous competition and environmental restriction were harsh, leading the steel industry to winter.

Besides the successful proceeding of Baosteel’s strategies in H1, Baosteel as well put great effort in developing the e-commerce and internet business. The e-commerce platform for steel industry built by Baosteel is Ouyeal (Shanghai Steel Trading Co., Ltd). This platform is built to integrate the trading platform, modern logistics, Yun warehouse service, finance service, material & technology service, and big data. By far, Ouyeal signed cooperation contract with 13 Chinese Banks, gaining over 160 Billion CNY credit granting.

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