The well-known auto fastener supplier in China —— Shanghai ShangBiao Group Fasteners Co., Ltd successfully completed its sales target of 230 million RMB in 2011, seeing a growth rate of 28% (2010 sales: 180 million RMB).

Shanghai ShangBiao Group Fasteners Co., Ltd has been subordinate to the state-own company of Shangbiao Group when under planned economy times. In 2001, after the reform of enterprise system, Shanghai Shangbiao Group Fasteners Co., Ltd started to operate the R&D, production, and sales of fasteners independently. Today, it has established a perfect operation mechanism with an outstanding team of senior managers, engineers, professional inspectors and expert sales. Shanghai ShangBiao Group Fasteners owns the foreign trade department, the domestic trade department, and the production department. Worth to mention that Shanghai ShangBiao Group Fasteners sets up five external agencies in Baoding, Zhengzhou, Dandong etc. to support local sales.

Shanghai ShangBiao Group Fasteners Co., Ltd is a market-directed company. With the promotion and realization of Reform and Open up Policy, Shanghai ShangBiao Group Fasteners also stepped into international market. Nowadays, about 40% of its products are widely exported to North America, South America, Europe, South Africa and Middle East. Of which, the most exported products are standard parts and non standard parts. “Today’s marketing is different from the traditional. The internet is developing by leads and bounds and we must keep abreast of times. In order to adapt to the newly emerging market of e-commerce, we utilize internet to realize marketing”, Mr. Huang, the vice-general manager of Shanghai ShangBiao Group Fasteners Co., Ltd said, “We choose the famous platform of www.chinafastener.com to build company image and explore oversea market, from which we receive inquiries or orders nearly every day.”

When talking about how to be a leading company in fastener industry, Mr. Huang added, “Quality is the life of the company. We always insist on good quality as the first policy and set up a complete quality control and inspection system.” Shanghai ShangBiao Group Fasteners Co., Ltd carried out ISO/TS 16949 Quality Guarantee System in every course of production, transportation and selling. It also keeps update and import advanced inspecting machines and methods to meet customers’ strict requirements and safeguard their benefits. With above measures, the quality could be guaranteed.

Mr. Huang pointed out that Shanghai ShangBiao Group Fasteners Co., Ltd will continue to explore new market and maintain the existing customers with topping quality, knight service and competitive prices in future.