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Fastener Industry should find a way to break through in the Brands Construction

By , 2008-03-08 12:00:00

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In recent years, our country's export of fastener industry increases quickly. China has become a large country in export of fastener products around the world. Nowadays, although fastener in foreign trade develops fast, the problem of unreasonable product structure in export still exists; we are still expanding market through increasing product quantity, the products have the problems such as low quality-grade, low price, etc. The main markets we enter are overseas maintenance and spare parts markets, only a few products enter the main machine-support market and most of the delivery made by OEM without having our own brands.
In 2007, China's fastener industry is paid much attention by global fastener field. In the present excellent situation of globalization, China's fastener industry should be confident in improving our products' quality and strengthening our products' development. The present development of fastener industry takes on a trend of "Centralization, Informationization and Service", which is very favorable for the rapid development of fastener industry.
Centralization. That means, the fastener companies are comparatively concentrated, for example, places like Guangdong, Ningbo, Wenzhou, Jiaxing, Yongnian, Haiyan, Pearl River Delta and Yangtze River Delta gather the similar and adjacent companies through the local fastener association, obtaining the competitive advantage by continuous innovation.
Informationization. Along with the further expansion of competitive spaces and ranges in fastener market of enterprises, the management idea of how to manage and make use of enterprise integrated resources effectively by enterprise informationization. Using ERP system to manage the logistics, fund flow and information flow all-in-one, the core of it is realizing "Supply chain management". At the moment, IT technology power of many medium and small enterprises is not enough, but they still consider enough to bring in ERP system and want to benefit from the management.
Service. The current fastener enterprises are many, what they consider about include the whole process from market research, product development or improvement, manufacture and production, sales, after-service to recovery, ranging over the whole life cycle of products, reflecting the spirit of serving customers and society. As the globalization economic coming, China's fastener enterprise are or prepare to be transformed to something like "service industry" and "information industry".
 Although China's fastener industry development appears the trend in three aspects, speeding up the fastener industry, the various kinds of competition among the enterprises also aggravates continuously.
In the first-half of 2007, the high increase of fastener industry lasts the situation of 2006. It's estimated that in the second-half of the year, the increase speed of fastener is 12%-15%, the stress of raw material price rise can be stood or digested by enterprises. Compared with other manufacturing industry, the increase speed of fasteners will still be in the front rank.
Feng Jinrao, the president of fastener association of CGMA said, nowadays, there are more than 50 enterprises in fastener association making annual sales over 100 million. That can be said that small bolt creates large market.

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