2012 is a difficult year for China’s fastener industry. The international economy is sluggish which could be found from two aspects. American manufacturing industries seem to lost growth momentum and reduce their demand for fasteners; the EU debt crisis keeps affecting the euro zone. Besides, the appreciation of RMB puts pressure on Chinese export enterprises. Many fastener companies expressed that they were impacted a lot from that. However, there are companies that are not involved in such difficult situation and they keep a good market share in worldwide. Zhejiang Taisheng Fastener Co., Ltd is such a company. 

 Zhejiang Taisheng Fastener Co., Ltd

Founded in 1996, Zhejiang Taisheng Fastener Co., Ltd is a professional fastener manufacturer integrating production, R&D, and sales. In 2006, it established brand office in Dubai to better meet oversea market demands. Now Zhejiang Taisheng is one of the largest manufacturers of Grade 12.9 high strength fasteners in China.

“Why we select Dubai as the location to open branch office? There are three reasons”, said Mr. Chen, general manager of Zhejiang Taisheng Fastener Co., Ltd while talking about the location of Dubai Office, “First, Dubai is known as the Capital of Trade in UAE. It is the trade center of Middle East and even of Africa, where various trades are concentrated. Opening branch office in Dubai will promote the sales of Taisheng fasteners. Second, no matter in the past or at present, if companies want to enjoy a high market share in Dubai, they have to open up an office or establish a warehouse to meet customers’ demands timely, delivering goods and guaranteeing delivery time. Third, Taisheng’s core product is Grade 12.9 high strength bolts, which are widely used in the industries of automobile, home appliance, machinery, power grid, and construction. The automobile and construction industry is quite developed in Dubai, having a strong demand on Grade 12.9 high strength fasteners. In order to explore the market of Middle East, Taisheng select to establish brand office in Dubai”. 

Grade 12.9 Hex Socket Bolts

Zhejiang Taisheng has stepped into fastener industry for 16 years, owning rich experience in production and technology. It owns complete sets of advanced fastener production equipments, having strict requirements on every production procedure of wiredrawing, quenching, cold heading, heat treatment and finished product. Every production procedure conforms to the standard requirement of international lab. Its complete sets of quality detecting machines are imported from Japan and Taiwan, being able to guarantee product quality, reduce production cost, and enhance company’s competitiveness. 

Testing Center

At present, Zhejiang Taisheng’s international market focuses on Middle East, haven’t explored the markets of Europe and America yet. Hence, the gloomy international economy, the European debt crisis, and the international antidumping measures implemented by EU have little impact on Zhejiang Taisheng, and that’s why Zhejiang Taisheng can maintain a good market share in worldwide and keep a good export sales. However, Mr. Zhen expressed that Zhejiang Taisheng will strengthen market promotion in global to explore the emerging markets like Brazil while talking about future development plans in the end.