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By , 2007-08-20 12:00:00
Precise product direction, led by washers and special screws
Up until now, Leda Metal has seen its establishment and development for 8 years. Thinking of the 8 years, we feel it has taken a lot of pain and efforts for Leda to grasp its current position as the symbol of washer products in the industry, which is agreed by all walks of people.
Being in the screw business for 30 years, Mr. Lin knows the industry well. Compared with so many professional screws factories in China, he thought, there are few professional washer factories. Leda Metal definitely has an edge over other washer factories, whose professionalism, technical service and mold are far from satisfying. Seeing the huge market potential of washers, together with Taiwan partners, Mr. Lin founded Lida Hardware in combination of advanced technology from Taiwan and Japan, and company culture of Hong Kong, Taiwan and Chinese mainland.
Since the very beginning, Mr. Lin has defined the product direction for Leda, which is to produce washers and special screws, or sell them by bundling with each other. What an insightful decision!
Constantly pursuing the better, and reaching the goal of zero disfigurement
In terms of raw materials: In order to ensure the quality and rate of supply, all the material Leda uses is original, except for the bakelite.
In terms of equipments: The high-speed punching machine can make 8-12 molds a time, much faster than manual work.
In terms of products: Supply wide range of products, including these with thickness of 0.1mm—2.5mm
In terms of mould: This is big advantage of Leda, because we have our own R&D personnel, which have much experience, and various kinds of moulds with the highest quality domestically. In addition, Leda installs two sets of infrared incising instruments to meet higher demand of customers.
“As for excellent products, advanced equipments and superior material are something we must have. Beginning with the tough control on raw material, and in combination of various advantages, Leda is able to make the common products outstanding!”
Eying the hi-end market, and teamed with more partners.
Nowadays, Leda has been in partnership with many domestic companies. Labeled for the high-end market, the products of Lida are being taken as substitutes for imported products.
"Frequently, customers would ask us if our products are good, or better than imported ones, during which we would say congratulations to them, and to ourselves, as well. These one are our best partners, because we both have high demand for quality." Mr. Lin thinks the higher pursuit for quality is the key to winning over customers, "If they ask why the price is so high, we will explain to them patiently that the price is determined by the cost performance. We will impress them that our products truly worth the money, or worth far more!"
Extending more channels, and integrating various marketing strategies
To Mr. Lin, only if the company knows where its market lies ahead, it can enjoy development at every phase.
The marketing and selling channels of Leda are very extensive. First, it made itself a big name in the domestic market. Speaking of washers, everyone in the fastener industry will think about Lida, reflecting that Leda is equal to "high quality". Second, Leda has many direct end-users, most of whom are hi-end users. Third, Leda has been making plans to go overseas, with one pilot office in Singapore to initially explore the global market. 3-5years later, Leda would have its representative office in US, which could help it serve the global market better and better!
Being passionate about the whole industry, and responsible for the society.
In spite of the tight schedule on hand every day, Mr. Lin pays much attention to the screw industry, in addition to the development of his company, which, he said, is the social responsibility every entrepreneur should have. Not only being vice-chairman of Hong Kong Screw & Fastener Council, he is also the deputy-academician of The Professional Validation Council of Hong Kong Industries(PVCHKI).
Knowing the stable and prosperous society is the key to the development of every company, Mr. Lin always does many things for the general public as a way to respond the society. Bearing the development of Hong Kong screw industry on mind, and always thinking of making contributions to the prosperity of Hong Kong screw industry and various kinds of activities held by it, this is Mr. Lin, a man of the society!
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