Zhejiang Province, an e-commerce heartland and foreign trade hub in east China, reported a robust increase in cross-border e-commerce trade in the first 11 months of this year.

The export value of retail sales through cross-border e-commerce in the province reached 91.16 billion yuan (about 13.95 billion U.S. dollars), up 28.9 percent year on year, according to the province's department of commerce.

Meanwhile, the retail imports of cross-border e-commerce rose 33.4 percent to 33.9 billion yuan, driving up the province's import growth by 1.2 percentage points.

Zhejiang established seven new comprehensive cross-border e-commerce pilot zones this year -- Wenzhou, Shaoxing, Huzhou, Jiaxing, Quzhou, Taizhou and Lishui -- encouraging the local government to introduce more supporting policies.

The province will provide more convenience and better services for the development of cross-border e-commerce, said Sheng Qiuping, director of the department. Enditem