Some big fastener enterprise and the place fastener association unites the creation special overseas sale team, the thorough overseas enterprise, carries on the market marketing and the post-sale service with the aid of local each resources, although pays many, but obtains the effect is very good.
Since has continued 2005 the Chinese fastener profession exportation to enter the fast rise period. In 2006, our country entered the WTO fifth anniversary, along with the global economy development and the market competition aggravating, the domestic fastener enterprise realizes, only then domestic overseas two market developing simultaneously, can dodge the risk effectively, the promotion comprehensive strength.
Because the different product specification and the enterprise have the different characteristic, the domestic fastener enterprise acted according to own actual situation to choose the different exportation pattern
Mode 1: Self-management exportation
Although self-management exportation difficulty relative big, but the nearly two years assume the trend of escalation, the different enterprise basis different situation has chosen road of the different self-management exportation, some enterprises unfold through the participation can wait for the means main attack overseas post-sale market; Some enterprises visit the overseas enterprise to strive for necessary positively; Some enterprises chose have opened the post-sale market first, then entered the necessary market the means.
The self-management exportation enterprise needs to have certain manpower, the physical resource, the financial resource. Some big fastener enterprise and the place fastener association unites the creation special overseas sale team, the thorough overseas enterprise, carries on the market marketing and the post-sale service with the aid of local each resources, although pays many, but obtains the effect is very good.
Mode 2: Complete machine entire vehicle supporting exports
In the last few years, the increase which along with the Chinese independent brand complete machine, the entire vehicle exports, for the independent brand complete machine, the entire vehicle enterprise necessary fastener enterprise has made contact with ¡°the running free vehicle¡±, this as if also is the relatively easy one export way. In this case, the fastener enterprise needs and the complete machine, the entire vehicle enterprise establishes the close strategy partner relations, before necessary exportation full understanding overseas market, this is many fastener enterprises must the matter of concern. Heavy sales, the light service situation already obtained many enterprise's values.
Mode 3: Through joint capital partner exportationat first enhances the technology, the introduction fund, is many fastener enterprises chooses the joint capital the most primary cause. The multinational corporation fastener enterprise enters China on a large scale, in order to develop the domestic native place enterprise overseas market, some fastener enterprise regards as the overseas marketing channel is a joint capital important attribute. The state-owned fastener enterprise and the foreign capital background transnational enterprise establishes the joint venture, the goal only then, looks for one to have the overseas marketing channel partner, walks road of the internationalization
Mode 4: Through intermediary, business agent exportation
Many fastener enterprises in seek the overseas exportation, when specially seizes the overseas post-sale market the exportation, all through intermediary, the business agent carries on, some choice overseas business agent, more enterprises choose the domestic business agent. These business agents have the rich foreign capital experience; can build a very good platform for the fastener exportation. Increased along with the middle business agent, had some not good situation, the home or the overseas some business agents has does not speak the good faith the phenomenon, cheated in the proxy process, causes the domestic fastener enterprise to suffer the very big loss; Some business agent many products (even have counterfeit product), abducts in the sea can carry on the low price sales promotion, has harmed the Chinese Fastener Enterprise's image, does not favor Chinese Fastening Enterprise in the overseas market development, European Union's counter-dumping should cause us especially enough to take. Therefore, the fastener enterprise must choose the specialized business agent prudently.
